Why A Beetle?
Why a beetle, you may ask!? The idea behind the beetle stemmed from the Egyptology sign for longevity, its ability to be spontaneous whilst being routine. A suit may hang in every gentleman’s wardrobe, but that doesn’t mean the ordinary needs to be boring, instead an eye for detail can make a simple suit unconstrained.
A beetle’s shell is everything a suit should be to a man, representing its flawless form and ability to adapt perfectly to every environment.